As I was in my thoughts once again last night, I remember seeing several posts of fellow Christians saying it is wrong to market and brand ourselves. I am going to choose my words wisely and hope that readers will know what is being said by me.
Though Jesus lived in a much different time than we do i.e. technology i.e. social media, TV, radio, newspapers, etc., does this mean they did not "market" themselves or were a "brand"? Let's look at this a little closer. We can recall scriptures where Jesus would tell people whom he healed, delivered, etc. before he would reach a town or city the news would already spread that he was coming or in the region and likewise with his disciples/apostles. Why? Because of his reputation which in today's terms would be a form of marketing and branding. If people have not heard enough about you they will not purchase anything you are selling no matter how unique or life-changing it is. Do people go too far with their marketing/branding campaigns? Yes, they do but we cannot label all marketing and branding as bad and not Godly.
Look at it perhaps in more simple terms:
Every time you post about a service you're participating in, that's marketing.
Every time you post about how God moved in the service, that's marketing.
Every time you post inviting people to an event, that's marketing.
Every time you host an online live broadcast opened to the public, that's marketing.
Every time you share a picture of yourself at the restaurant, beach, movies, hair salon, etc., that's marketing.
Anytime you post anything about what you're doing, that's marketing whether you want to admit it or not.
When you have done all the above and more, you've become a brand or household name. People start following your page because of your "brand."
Branding only let's the public know you have something to offer them, a product they don't have created by you.
Branding is not about manipulating or cheating people.
Branding is another form of identification like Nike, Paparazzi, Domino's. What if they never marketed their product? No one would know who they are and would most likely not be interested in what they had to offer, their brand.
Yes, scripture tells us in Proverbs 18:16 - A gift opens doors for the one who gives it and brings him into the presence of great people." But what is that actually saying? Without using the words marketing and branding, this verse is the essence of what marketing and branding is. The gift does the marketing and branding for the submitted person.
There's nothing wrong with marketing and branding yourself as a "minister" of God. By doing this it's not only an opportunity for you to gain financially but you are bringing something the people need, the Word of God. Another passage of scripture says this, Isaiah 52:7 - How beautiful upon the mountains Are the feet of him who brings good news, Who proclaims peace, Who brings glad tidings of good things, Who proclaims salvation, Who says to Zion, “Your God reigns!”
I will admit that if we are not careful, all we do can become about us and not Him.
If your purpose for marketing and branding yourself is to shine light on the Kingdom of heaven and the Kingdom of God through your gifts, one cannot or should not find fault in this methodology for what Father God has given you.
Evangelist Nodella Jordan